There will be a $3.00 fee per transaction, regardless of payment type or number of tickets purchased.
our vision
Our vision is of a flourishing, interconnected Rochester community, prioritizing children’s well-being, fostering family engagement in learning and play, and empowering every child to shape their own future, thereby nurturing a legacy of prosperity and unity for generations ahead.
our mission
Our mission is to enrich the lives of young learners by creating shared, interactive experiences that engage people of all ages in the joy of play, the power of learning, and a sense of community.
our space
SPARK is located in a nearly 10,000-square-foot space inside the Apache Mall. We have our own entrance on the south side of the Mall with an abundance of parking. Inside you will find a flow of exploration from one exhibit to another, rooms meant for intentional programming, and an ever changing schedule of programs to grow and learn from.
our history
SPARK, DBA (Doing Business As) the Children’s Museum of Rochester, Inc., is a non-profit 501(c)(3) serving families throughout Minnesota, the nation, and internationally.
2020
SPARK opened in August at Apache Mall with four permanent exhibits and rotating hands-on experiences after construction from January to July.
2021
Despite COVID-19, SPARK welcomed nearly 60,000 visitors, including schools and groups, and expanded with five new permanent exhibits.
2022
Attendance grew to nearly 75,000, and SPARK introduced SPARK City, an interactive exhibit exploring smart city infrastructure and community needs.
2023
The Grandparents Play Free program reached 2,500 participants, emphasizing the importance of intergenerational play.
2024
SPARK expanded accessibility with the Discover Membership for first-time parents and introduced Wonder Woods Tot Spot, a nature-themed space for toddlers.
2025 so far
Toddler Thursdays launched, offering free play for toddlers every Thursday.
A 14th exhibit is set to debut in late summer/early fall.







Our Executive Director
Heather Nessler joined SPARK as the Executive Director in April 2022.
